In yet more exposure for Salvia to the public limelight, Harold B. Pritchett’s latest Movie — a feature entitled “Beachwood Drive-Bad Salvia Trip” — features Salvia (strangely enough) in the central role.

Though usually Salvia users are keen to get the word out about their favourite pastime, they have taken exception to Pritchett’s movie. It demonizes Salvia, they say. The movie claims that Salvia is stronger than LSD (which is debatable, if not an outright lie. Besides, they’re hardly in the same category) and that it is, in his own words, “out of control”.

Pritchett fights back with an interesting argument: he’s a film maker not a law maker, he says. He continues to tell us that he is not here to demonize Salvia but to show parents and others “how out of control a legal drug can be”. Wow.  If that isn’t one man’s quest to demonize Salvia then I don’t know what is! How on Earth is Salvia out of control? Are kids rampaging the streets, smashing shops and cars up in an attempt to get their next Salvia ‘hit’? Of course not. There are much bigger fish to fry when it comes to youth crime. Salvia is a soft target and any politician lobbying against it is simply trying to get the populist vote. After all our forefathers fought for, we are reduced to taking away citizen’s liberties on the strength of YouTube videos of kids having fun. Tragic.

This would appear to be the first feature film centering on Salvia as the subject matter: certainly I’ve never seen anything so mainstream attempted before. I’ve not actually seen the film yet, but would welcome the chance. I would also be very interested in seeing where Harold B.Pritchett got his research from, and how he came to his conclusions shown in the film (including the bit about Salvia being “out of control”).